Luke’s Coffee: A Story of Thirst

I knew what I had to do. I needed to get there hours in advance. I woke up at 4 am, 40 minutes before my alarm clock, to the sound of rain. No way. Not doing it. Not waiting outside in the rain and then going to work all day. Besides, I had delicious coffee in my warm apartment.

luke's coffee

So I woke up at my normal time. Showered. And realized maybe I could still go, if the line only took half an hour. So I drove to Swede Hollow. The similarity to Stars Hollow was kismet. I parked, walked up to the building, saw the sign, and then kept walking and walking and walking, around the block, around the back half of the building. And kept on walking. I knew that line wasn’t moving in 30 minutes. No Way. Had I arranged to work 10-7 I would have been fine, but I didn’t pre-arrange it.

swede hollow luke's coffee day

So I went to work. With a newsfeed filling with coffee cups. So I asked, for an 11 am lunch instead of my usual 12:30. And I drove back to Swede Hollow, it felt a bit like moving Rory into Yale, driving back and forth. Except I didn’t have a used mattress and I also didn’t have any coffee. The line was slightly shorter, but still more than a 30 minute wait. So I budged the line. Took a photo of the sign (above). And called it good.

Was it wonderful? No. Am I glad I did it? Yes. As someone getting an MBA with a marketing concentration, this is the stuff that fascinates me.

Would you have waited in line?

Did you know Gilmore Girls fans were crazy? Or did it take this post to convince you?

6 thoughts on “Luke’s Coffee: A Story of Thirst

  1. I HATE waiting in lines and I don’t even live in a big city. The idea of it was a beautiful thing and I’m glad it happened, but you’re quite the tough cookie for giving it a few go-s. I will always take the faster route and drink my own coffee. Plus, it’s not like Luke was ACTUALLY there.

  2. I SO wanted to go get a Luke’s coffee yesterday but the locations were so far from my work and I just knew I’d never get to work on time. I’m a GG fan but apparently not quite that hardcore!

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